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Photographer and author, Ari Seth Cohen, is the creator of Advanced Style, a project devoted “to capturing the sartorial savvy of the senior set.” He says, “I feature people who live full creative lives. They live life to the fullest, age gracefully and continue to grow and challenge themselves.”

Ari has a longtime interest in clothing and style and a lifelong affinity for his elders. When he was growing up, his late grandmother Bluma (a librarian) was his best friend; her “energy and attitude towards life” continue to inspire him. As a result, he couldn’t help but question the absence of mature faces in the lifestyle and fashion media. “I noticed a lack of older people in fashion campaigns and street style sites,” he says. “I wanted to show that you can be stylish, creative and vital at any age.”

The film is screened as part of ImAGE 2022.

The Elders Council of Newcastle is leading the Age Proud Network of organisations to run ImAGE 2022, city wide, month long celebration for International Older People’s Day  #AgeProudNewcastle  

They want to shine a light on the great opportunities around the city that will refresh how we work with older people into the future and are hoping the festival will lead to the creation of more diverse opportunities for older people. 

The aims of ImAGE -

• We want to increase inclusion of older people in community activities, in the arts and in improving their health and wellbeing.

• challenge stereotypes of older people and change perceptions about what older people can do.

• raise the profile of the work of the Age Proud network and Older People’s day in the media and social media.